Opportunity Investigation
Your next customers leave clues. Let’s find them.
We investigate your business, your market and your competitors — then explore what buyers search for, discuss and need to see before they enquire.
You get a clear view of the opportunities worth pursuing, and a practical plan for what to do next.
- Evidence before recommendations
- A clear direction for your marketing
- A practical plan you can act on
£500 + VAT · one-off investigation
Find my opportunityFrom scattered clues to a clear next step.
How it works
A six-stage investigation from market to plan.
We follow a structured process to understand your business, your market, your competitors and your buyers, identify the best opportunities, and create a practical plan for testing them.
01 / Investigate
Your business
Why should someone choose you?
We understand what you sell, who you sell to, what problems you solve and what makes you different.
02 / Investigate
Your market
Where is there genuine demand?
We analyse search demand, market size and the problems your potential customers are researching.
03 / Investigate
Your competitors
How are others attracting buyers?
We investigate competitor websites, content and advertising to see which problems and propositions they target.
04 / Investigate
Your buyers
What triggers them and how do they decide?
We look at real buyer language in forums, communities and industry content to understand how they recognise a problem, what influences their decision and what they want to see.
05 / Investigate
Your opportunities
Where could you do something different?
We bring the evidence together to identify the most promising opportunities based on buyer needs, market evidence, competitor activity and your ability to deliver.
06 / Investigate
Your plan
What should we test and how will we measure it?
We prioritise a small number of high-value opportunities and create a practical plan covering the audience, channel, proposition, useful information to offer and clear measurement.
More than a competitor review
A focused investigation to find your best lead-generation opportunities.
We investigate your market from the buyer’s point of view. What problems make people start looking? Where do they search for answers? What are your competitors doing to attract them? And what would make someone choose your business instead?
We follow those questions through search demand, competitor advertising, websites, buyer discussions and buying decisions. Then we bring the evidence together to identify opportunities your business could realistically pursue.
We explore how to reach those buyers, what useful information might encourage them to engage, and which ideas are worth putting to the test.
The result is an evidence-based plan for attracting worthwhile enquiries, with clear recommendations on what to try, why and how to measure the response.
Illustrative report presentation.
What you receive
A clear, practical plan based on real evidence.
You get a report and recommendations showing the most promising opportunities, why they matter, and what to test next.
- Summary of key opportunities
- Evidence and insight behind each one
- Recommended actions and their intended impact
- How to measure results
Who it’s for
Businesses that want to grow, but aren’t sure where to start.
- Companies considering campaigns, website marketing or a new website
- Teams that want decisions based on evidence, not opinions
- Businesses that want a practical plan with measurable outcomes
- Anyone who prefers insight to guesswork
Common questions
A few things you might be wondering.
What does the investigation include?
We investigate your offer, competitors, search demand, buyer problems and relevant lead-generation journeys. We then prioritise evidence-backed opportunities and recommend sensible experiments.
How much does it cost?
The Opportunity Investigation is £500 + VAT. We’ll confirm the scope before beginning.
How long does it take?
Normally within four working days, depending on the agreed scope and the information available. We’ll confirm your timescale before work starts.
Do we have to use Webstudio for the next stage?
No. The investigation gives you a recommended plan. If you want us to help test or implement it, we can discuss that separately.
Will you guarantee more leads?
No. The investigation identifies what the evidence suggests is worth testing; it doesn’t pretend to know the outcome in advance.
A small investment in a better decision
Find out where to invest before you invest more.
£500 + VAT · one-off
An evidence-based investigation of your market, competitors and buyers, with a practical plan identifying the opportunities worth testing.
Tell us a little about your business and what you want to achieve. We’ll discuss the scope and next steps with you.
Start the conversation
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What happens next?
Turn the opportunity into action.
If you want our help implementing the plan, we can discuss a focused campaign programme, website improvements or ongoing marketing support.